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Marketing in the hospitality industry

Nykiel, Ronald A.

Marketing in the hospitality industry Ronald A. Nykiel. - 4th ed. - East Lansing, Mich. Educational Institute, American Hotel & Lodging Association c2003. - xiv, 337 p. ill. 23 cm.

Includes bibliographical references (p. [327]-329) and index.

ISBN: 0866122540

LCCN: 2004269774

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3 / .M3 N94 2003

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