Handbook of market segmentation
Weinstein, Art.
Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein. - 3rd ed. - New York Haworth Press c2004. - xviii, 241 p. ill. 23 cm. - Haworth series in segmented, targeted, and customized marketing .
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references p. (225-232) and index.
0789021560 (alk. paper) 0789021579 (soft : alk. paper)
1234778 QBI
2003023392
Market segmentation
Psychographics.
HF5415.127 / .W45 2004
658.802 / W4243h3
Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein. - 3rd ed. - New York Haworth Press c2004. - xviii, 241 p. ill. 23 cm. - Haworth series in segmented, targeted, and customized marketing .
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references p. (225-232) and index.
0789021560 (alk. paper) 0789021579 (soft : alk. paper)
1234778 QBI
2003023392
Market segmentation
Psychographics.
HF5415.127 / .W45 2004
658.802 / W4243h3