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The culting of brands

Atkin, Douglas.

The culting of brands when customers become true believers Douglas Atkin. - New York Portfolio 2004. - xix, 230 p. 24 cm.

Includes bibliographical references (p. 211-219) and index.

ISBN: 1591840279

LCCN: 2004044283

Subjects--Topical Terms:
Brand name products--Marketing--Management.
Identity (Psychology)
Customer loyalty.

LC Class. No.: HF5415.13 / .A88 2004

Dewey Class. No.: 658.8343 / A873c

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