Internal relationship management
Internal relationship management linking human resources to marketing performance
Michael D. Hartline, David Bejou, editors.
- Binghamton, NY Best Business Books c2004.
- 110 p. ill. 23 cm.
"Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004."
Includes bibliographical references and index.
0789024608 (hard cover : alk. paper) 0789024616 (soft cover : alk. paper)
2004015938
Marketing--Management.
Employee motivation
Job satisfaction
Organizational commitment
Marketing--Personnel management.
HF5415.13 / .I579 2004
658.8 / I6121
"Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004."
Includes bibliographical references and index.
0789024608 (hard cover : alk. paper) 0789024616 (soft cover : alk. paper)
2004015938
Marketing--Management.
Employee motivation
Job satisfaction
Organizational commitment
Marketing--Personnel management.
HF5415.13 / .I579 2004
658.8 / I6121