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Relaciones públicas estrategias y tácticas Dennis L. Wilcox ... [et al.] ; traducción : Yago Moreno. - 6a ed. - Madrid Pearson c2001. - xvii, 618 p. ill. 25 cm.

Translation of: Public relations : strategies and tactis.

Includes bibliographical references.

ISBN: 8478290419

Subjects--Topical Terms:
Public relations--United States.
Business writing
Mass media--Authorship.
Public relations--Authorship.--United States

LC Class. No.: HM263 / .W4918 2001

Dewey Class. No.: 659.2 / P9761 E 2001