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Media management

Media management a casebook approach Jan LeBlanc Wicks ... [et al.]. - 3rd ed. - Mahwah, NJ Lawrence Erlbaum c2004. - x, 326 p. ill. 23 cm. - LEA's communication series .

Includes bibliographical references (p. 301-314) and indexes.

ISBN: 0805847154

Subjects--Topical Terms:
Mass media--Management--Case studies.

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