El marketing de servicios profesionales
Kotler, Philip,
El marketing de servicios profesionales Philip Kotler, Paul Bloom y Thomas Hayes ; prólogo de Fernando Trias de Bes. - Barcelona Paidós 2004. - 422 p. 22 cm. - Paidos empresa 100 .
Translation of: Marketing professional services.
Includes bibliographical references and index.
8449315247
Professions--Marketing.
HD8038 / .A1 K6718 2004
El marketing de servicios profesionales Philip Kotler, Paul Bloom y Thomas Hayes ; prólogo de Fernando Trias de Bes. - Barcelona Paidós 2004. - 422 p. 22 cm. - Paidos empresa 100 .
Translation of: Marketing professional services.
Includes bibliographical references and index.
8449315247
Professions--Marketing.
HD8038 / .A1 K6718 2004