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Hawkins, Del I.

Consumer behavior building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 7th ed. - Boston, Mass. McGraw-Hill c1998. - xxv, 760 p. ill. (some col.) 26 cm. 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256218951 (international ed.)

LCCN: 97001290

Subjects--Topical Terms:
Consumer behavior--United States.
Consumer behavior--United States.--Case studies.
Market surveys--United States.

LC Class. No.: HF5415.33.U6 / H38 1998

Dewey Class. No.: 658.8/342/0973