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Contemporary marketing research

McDaniel, Carl.

Contemporary marketing research Carl McDaniel, Jr., Roger Gates. - 4th ed. - Cincinnati London South-Western College Pub. c1999. - xxxvi, 780, [77] p. ill. (some col.), col. map 26 cm.

Previous ed.: Minneapolis/St. Paul : West, 1996.

Includes bibliographical references and index.

ISBN: 0538885076 0324006039 (Text) 0324006020 (Disk)

LCCN: 98007413

Nat. Bib. No.: GB99-02104

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M382 1998

Dewey Class. No.: 658.83

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