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Essentials of Marketing

Lamb, Charles W., Jr.

Essentials of Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2d. ed. - Austria South WesternCollege Pub. c2001. - xxviii, 579 p. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 032406861

Subjects--Topical Terms:
Marketing--Management.
Marketing

LC Class. No.: HF5415 / .L2624 2001

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