Marketing for hospitality and tourism
Kotler, Philip,
Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ Prentice Hall c2003. - xvii, 893 p. col. ill. 26 cm.
Includes bibliographical references and index.
0130996114
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003
647.940688 / K874m3
Marketing for hospitality and tourism Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ Prentice Hall c2003. - xvii, 893 p. col. ill. 26 cm.
Includes bibliographical references and index.
0130996114
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003
647.940688 / K874m3