Event marketing

Hoyle, Leonard H.

Event marketing how to successfully promote events, festivals, conventions, and expositions Leonard H. Hoyle. - New York J. Wiley c2002. - xxiv, 224 p. 25 cm. - The Wiley event management series .

Includes bibliographical references (p. 209-215) and index.

047140179X (cloth : alk. paper)

2001046819

GBA2-Z5894


Special events--Marketing.

GT3405 / .H69 2002

658.456 / H8685e
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