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Total global strategy II

Yip, Georges S.

Total global strategy II updated for the internet and service era Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. Prentice Hall c2003. - xix, 299 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0130179175(pbk.) 63.00 0131218778

LCCN: 2001059343

Nat. Bib. No.: GBA3-75150

Subjects--Topical Terms:
International business enterprises--Management.
Service industries
Electronic commerce
Strategic planning

LC Class. No.: HD62.4 / .Y565 2003

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