Vista normal Vista MARC Vista ISBD

Strategic brand management

Keller, Kevin Lane

Strategic brand management building, measuring and managing brand equity Kevin Lane Keller. - Upper Saddle River, N.J. London Prentice Hall Prentice-Hall International c1998. - 1 v. (various pagings) ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0131201158

LCCN: 97023327

Nat. Bib. No.: GB98-45486

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827 / K2919s

Imprimir
Citar
Agregar a su carrito (remover)
Guardar registro
BIBTEX Dublin Core ISBD MARC (no-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Estándar) MARCXML MODS (XML) RIS
Más búsquedas

Buscar este título en:
HORIZON