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Exploring marketing research

Zikmund, William G.

Exploring marketing research William G. Zikmund. - 7th ed. - Mason, Ohio South-Western 2000. - xxxiii, [3], 812 p. ill. 28 cm.

Includes bibliographical references (p. [797]-808) and indexes.

ISBN: 0030229634

Subjects--Topical Terms:
Marketing research

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