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Principles of marketing

Kotler, Philip,

Principles of marketing Philip Kotler, Gary Armstrong. - 8th ed. - Englewood Cliffs, N.J. Prentice Hall c1999. - xviii, 635 p. col. ill. 28 cm. + 1 computer disc - Prentice Hall series in marketing .

ESTE LIBRO INCLUYE UN DISCO

Includes bibliographical references and indexes.

ISBN: 0139570020

LCCN: 983761

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / K87p8

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