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Advertising communications & promotion management

Rossiter, John R.

Advertising communications & promotion management Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - New York McGraw-Hill Companies c1997. - xvi, 640 p. ill. 26 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 007053943X (acid-free paper) 0071146679 (pbk)

LCCN: 96025413

Nat. Bib. No.: GB97-64364

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5821 / .R66 1997

Dewey Class. No.: 659.1 / R835a2

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