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Marketing research

Churchill, Gilbert A.

Marketing research methodological foundations Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th ed. - Fort Worth Harcourt College Publishers c2002. - xxvi, 1006 p. ill. 26 cm. - The Harcourt series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030331013

LCCN: 2001087534

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C5 2002

Dewey Class. No.: 658.83 / C5631m8

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