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Jain, Subhash C.

International marketing Subhash C. Jain. - 6th ed. - Cincinnati, Ohio South-Western c2001. - xv, 520, 192, 16 p. ill. 27 cm.

Rev. ed. of: International marketing management. 5th ed. c1996.

Includes bibliographical references and indexes.

ISBN: 0324100868

LCCN: 2003265372

Subjects--Topical Terms:
Export Marketing--Management.
Export Marketing--Management.--Case studies.

LC Class. No.: HF1416 / .J35 2001

Dewey Class. No.: 658.848 / J254i6