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Hospitality and travel marketing

Morrison, Alastair M.

Hospitality and travel marketing Alastair M. Morrison. - 3rd ed. - Albany, N.Y. Delmar Publishers c2002. - 567 p. 27 cm.

Includes bibliographical references and index.

ISBN: 0766816052

LCCN: 2001028449

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourist trade--Marketing.

LC Class. No.: TX911.3.M3 / M67 2002

Dewey Class. No.: 647.94/068/8

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