APA

Hiebing R. G., Cooper S. W., . (2003). The Successful marketing plan: a disciplined and comprehensive approach. McGraw Hill Companies: .

Chicago

Hiebing Roman G, Cooper Scott W, . 2003. The Successful marketing plan: a disciplined and comprehensive approach. McGraw Hill Companies: .

Harvard

Hiebing R. G., Cooper S. W., . (2003). The Successful marketing plan: a disciplined and comprehensive approach. McGraw Hill Companies: .

MLA

Hiebing Roman G, Cooper Scott W, . The Successful marketing plan: a disciplined and comprehensive approach. McGraw Hill Companies: . 2003.