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Marketing insights from A to Z

Kotler, Philip,

Marketing insights from A to Z 80 concepts every manager needs to know Philip Kotler. - Hoboken, N.J. John Wiley & Sons c2003. - xviii, 206 p. 24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

ISBN: 0471268674

LCCN: 2002014903

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K63127 2003

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