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Johansson, Johny K.

Global Marketing foreign entry, local and global management Johny K. Johansson. - 3 rd ed. - Bostom MA McGraw Hill Company, c2003. - xviii,654 p. ill. 28 cm. - The Mc Graw-Hill / Irwin series in marketing. .

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Mercado de Exportacion--Administracion.
Export Marketing--Management.
Export Marketing
International business enterprises--Management.
Empresas Internacionales--Administración.

LC Class. No.: HF1416 / .J63 2003