Marketing Management
Peter, J. Paul.
Marketing Management Knowledge and Skills. Paul J. Peter. - 7th ed. - Boston, Mass. : McGraw Hill 2003. - xix, 876 p. ill. 26 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes index.
0072552174
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2004
Marketing Management Knowledge and Skills. Paul J. Peter. - 7th ed. - Boston, Mass. : McGraw Hill 2003. - xix, 876 p. ill. 26 cm. - McGraw-Hill/ Irwin series in marketing. .
Includes index.
0072552174
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2004