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Davis, Scott M.

La marca máximo valor de su empresa Scott M. Davis ; prólogo de David A. Aakar , traducción: Margarita Bojalil Rébora. - 1ra. ed. - México Pearson Educación 2002. - xviii, 267 p. ill. 23 cm.

Translation of : Brand asset management , c 2001. Includes index.

ISBN: 9702601665(pbk.)

LCCN: 00008013

Nat. Bib. No.: GBA0-Y3456

Subjects--Topical Terms:
Brand name products
Product management--United States.
Brand name products--United States.
Product management

LC Class. No.: HD69.B7 / D38 2000

Dewey Class. No.: 658.8/27