Digital Marketing Strategy
Urban, Glen L.
Digital Marketing Strategy text and cases Glen Urban. - NJ Prentice Hall 2004. - xiv, 195 p. ill. 23 cm
Includes bibliographical references and index.
0131831771
Marketing--Management.
Strategic planning
Consumer behavior
Electronic commerce--Management.
Internet marketing
HF5415.13 / .U735 2004
Digital Marketing Strategy text and cases Glen Urban. - NJ Prentice Hall 2004. - xiv, 195 p. ill. 23 cm
Includes bibliographical references and index.
0131831771
Marketing--Management.
Strategic planning
Consumer behavior
Electronic commerce--Management.
Internet marketing
HF5415.13 / .U735 2004