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Consumer Behavior

Solomon, Michael R.

Consumer Behavior in fashion / Michael R. Solomon. - NJ Prentice Hall 2004. - xiv, 542 p. ill. 26 cm.

Includes index.

ISBN: 013081122X

Subjects--Topical Terms:
Fashion merchandising
Consumer protection
Consumer--Psychology.
Consumer preferences.
Consumer--behavior.
Clothing and dress--Marketing.

LC Class. No.: HD 9940 / .A2 S624 2004

Dewey Class. No.:

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