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Strategic advertising campaigns

Schultz, Don E.

Strategic advertising campaigns Don E. Schultz, Beth Barnes. - 3th ed. - Lincolnwood, Ill., USA NTC Business Books c1990. - p. cm.

Includes bibliographical references and index.

ISBN: 0844230154

LCCN: 93042796

Subjects--Topical Terms:
Advertising campaigns

LC Class. No.: HF5823 / .S3636 1994

Dewey Class. No.: 659.1/13

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