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Siess, Judith A.

The visible librarian asserting your value with marketing and advocacy Judith A. Siess. - Chicago American Library Association 2003. - xvi, 154 p. ; 23 cm.

Includes bibliographical references (p. 123-146) and index.

The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.

ISBN: 0838908489

LCCN: 2003001922

Subjects--Topical Terms:
Libraries--Public relations
Libraries and readers
Advertising--Libraries.
Libraries--Marketing.

LC Class. No.: Z716.3 / .S54 2003

Dewey Class. No.: 021.7 / S573v