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Marketing

Armstrong, Gary

Marketing an introduction Gary Armstrong, Philip Kotler. - 5th ed. - New Jersey Prentice-Hall 1999. - xxvii, 575 p. ill. (some col.) 25 cm.

Includes bibliographical references and index.

ISBN: 013012771X

LCCN: 9935215

Subjects--Topical Terms:
Marketing
Marketing--Management.

LC Class. No.: HF5415 / .K625 1990

Dewey Class. No.: 658.8 / A7351m5

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