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Lehu, Jean-Marc

Fidelizar al cliente marketing, Internet e imagen de marca Marketing, Internet e imagen de marca Jean-Marc Lehu ; traducción de Patrick Ducher. - Barcelona Paidós c2001. - 379 p. charts 22 cm.

Translation of: Fidélisation - client.

Includes bibliographical references (p. [331]-360) and index.

ISBN: 30.95 8449311020 (pbk. : p. [4] of cover)

Subjects--Topical Terms:
Relations avec la clientèle--Cas, Etudes de.
Sales management
Marketing--Management.
Communication in marketing
Marketing relationnel.

Dewey Class. No.: 658.8 / L524f E