APA

Perreault W. D., McCarthy E. J., . (2000). Applications in basic marketing: clippings from the popular business press. Boston, Mass: Irwin McGraw-Hill.

Chicago

Perreault William D, McCarthy E Jerome, . 2000. Applications in basic marketing: clippings from the popular business press. Boston, Mass: Irwin McGraw-Hill.

Harvard

Perreault W. D., McCarthy E. J., . (2000). Applications in basic marketing: clippings from the popular business press. Boston, Mass: Irwin McGraw-Hill.

MLA

Perreault William D, McCarthy E Jerome, . Applications in basic marketing: clippings from the popular business press. Boston, Mass: Irwin McGraw-Hill. 2000.