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Aubuchon, Norbert.

Anatomía de la persuasión Norbert Aubuchon ; traducción de Rosa María Rosas Sánchez - México McGraw-Hill c1999. - xii, 191 p. ill. 23 cm.

Translation of : The anatomy of persuasion, 1st ed., c1997. Includes bibliographical references and index.

ISBN: 9701022939 17.00

Subjects--Topical Terms:
Negotiation in business
Leadership
Selling
Persuasion (Psychology)