Advertising research

Advertising research the internet, consumer behavior, and strategy George Zinkhan, editor. - Chicago, Ill. American Marketing Association 2000. - vii, 281 p. ill 28 cm.

Includes bibliographical references.

0877572887 = Internet, consumer behavior, and strategy.


Advertising--Research.
Internet
Consumer behavior--Research.
Marketing research--Internet marketing.

HF5814 / .A33 2000
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