Advertising research
Advertising research the internet, consumer behavior, and strategy
George Zinkhan, editor.
- Chicago, Ill. American Marketing Association 2000.
- vii, 281 p. ill 28 cm.
Includes bibliographical references.
0877572887 = Internet, consumer behavior, and strategy.
Advertising--Research.
Internet
Consumer behavior--Research.
Marketing research--Internet marketing.
HF5814 / .A33 2000
Includes bibliographical references.
0877572887 = Internet, consumer behavior, and strategy.
Advertising--Research.
Internet
Consumer behavior--Research.
Marketing research--Internet marketing.
HF5814 / .A33 2000