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Riel, C. B. M. van.

Comunicación corporativa Cees B.M. van Riel ; traducción de Esperanza Cerdá. - Madrid Prentice Hall 1998. - xii, 244 p. ill. 24 cm.

Original title : Identiteit en imago. Translation of : Principles of corporate communication.

Includes bibliographical references (p. [229]-234) and index.

ISBN: 8489660077

Nat. Bib. No.: GB95-56788

Subjects--Topical Terms:
Communication in management
Corporate image
Corporations.--Public relations.
Corporations.--Communication systems.

Subjects--Index Terms: Organizations Management Communication.

LC Class. No.: HD30.3 / .R5413 1995

Dewey Class. No.: 658.45 / R555i E