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Preparing the Marketing Plan

Parmerlee, David.

Preparing the Marketing Plan AMA Marketing Toolbox David Parmerlee. - Lincolnwood NTC Business Books 2000. - xxiv, 223 p. ill. 28 cm.

ISBN: 0658001345

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / .P3248 2000

Dewey Class. No.: 658.821 / P253p 2000

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