APA

Parmerlee D., American Marketing Association, . (2000). Developing successful marketing strategies: AMA Marketing Toolbox. Lincolnwood, Ill., USA: NTC Business Books.

Chicago

Parmerlee David, American Marketing Association, . 2000. Developing successful marketing strategies: AMA Marketing Toolbox. Lincolnwood, Ill., USA: NTC Business Books.

Harvard

Parmerlee D., American Marketing Association, . (2000). Developing successful marketing strategies: AMA Marketing Toolbox. Lincolnwood, Ill., USA: NTC Business Books.

MLA

Parmerlee David, American Marketing Association, . Developing successful marketing strategies: AMA Marketing Toolbox. Lincolnwood, Ill., USA: NTC Business Books. 2000.