Gerencia de marketing
Guiltinan, Joseph P.
Gerencia de marketing estrategias y programas Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción de Cecilia Avila de Barón. - 6a ed. - Colombia McGraw-Hill 1998. - xv, 470 p. ill. 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Marketing--Management.
HF5415.13 / .G8418 1998
658.8 / G957m6 E
Gerencia de marketing estrategias y programas Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción de Cecilia Avila de Barón. - 6a ed. - Colombia McGraw-Hill 1998. - xv, 470 p. ill. 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Marketing--Management.
HF5415.13 / .G8418 1998
658.8 / G957m6 E