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Now or never

Modahl, Mary.

Now or never how companies must change today to win the battle for Internet consumers Mary Modahl. - New York HarperBusiness 2001. - xxx, 237 p. ill. 21 cm.

Includes bibliographical references (p. 223-225) and index.

ISBN: 0-06-662013-9 (pbk.)

LCCN: 00143908

Subjects--Topical Terms:
Internet marketing
Consumer behavior
Teleshopping

LC Class. No.: HF5415.1265 / .M63 2001

Dewey Class. No.: 658.8/4

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