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Hartley, Robert F.

Marketing mistakes and successes Robert F. Hartley. - 8th ed. - New York Wiley c2000. - viii, 359 p. ill. 23 cm.

"25th anniversary edition"--Cover.

Includes bibliographical references.

Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes.

ISBN: 0471370606 (pbk. : alk. paper)

LCCN: 00038172

Nat. Bib. No.: GBA0-X7336

Subjects--Topical Terms:
Marketing--United States.--Case studies.

LC Class. No.: HF5415.1 / .H37 2000

Dewey Class. No.: 658.800973 / H3321m8