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Greenbaum, Thomas L.

Moderating focus groups a practical guide for group facilitation Thomas L. Greenbaum. - Thousand Oaks, Calif. Sage Publications c2000. - xii, 249 p. ill. 24 cm.

Includes index.

Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.

ISBN: 0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper)

LCCN: 99006959

Nat. Bib. No.: GB99-U9411

Subjects--Topical Terms:
Focused group interviewing .
Focused group interviewing .
Social sciences--Research.

LC Class. No.: H61.28 / .G73 2000

Dewey Class. No.: 001.433 / G7985m