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Keegan, Warren J.

Marketing global Warren J. Keegan ; traducción de Esmé Frances Prentice. - 5th ed. - Madrid Prentice Hall 1997. - xix, 532 p. ill. 25 cm.

Includes bibliographical references and index.


Global marketing management.

ISBN: 8489660182

Subjects--Topical Terms:
Export Marketing--Management.
Export Marketing--Management--Case studies.

LC Class. No.: HF1416 / .K4418 1997

Dewey Class. No.: 658.848 / K26g5 E