Marketing in a multicultural world
Marketing in a multicultural world Ethnicity, nationalism, and cultural identity
edited by Janeen Arnold Costa, Gary J. Bamossy.
- California Sage Publications 1995.
- ix, 341 p. ill. 22 cm.
Includes bibliographical references and index.
0803953283 37.00
953036
Marketing--Social aspects.
Ethnicity--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Intercultural communication
Communication in marketing--Social aspects.
HF5415.122 / .M424 1995
658.8348 / M3455
Includes bibliographical references and index.
0803953283 37.00
953036
Marketing--Social aspects.
Ethnicity--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Intercultural communication
Communication in marketing--Social aspects.
HF5415.122 / .M424 1995
658.8348 / M3455