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Strategic market management

Aaker, David A.

Strategic market management David A. Aaker. - 6th ed. - New York Wiley c2001. - xiv, 338 p. ill. 23 cm.

Includes bibliographical references and index.

ISBN: 0471415723 (pbk): alk paper.

LCCN: 91037942

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 2001

Dewey Class. No.: 658.8 / A112s6

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