APA

Engel J., . (1980). Advertising: the process and practice. New York: McGraw-Hill Book Company.

Chicago

Engel Jack, . 1980. Advertising: the process and practice. New York: McGraw-Hill Book Company.

Harvard

Engel J., . (1980). Advertising: the process and practice. New York: McGraw-Hill Book Company.

MLA

Engel Jack, . Advertising: the process and practice. New York: McGraw-Hill Book Company. 1980.