The experience economy

Pine, B. Joseph.

The experience economy work is theatre & every business a stage : goods & services are no longer enough B. Joseph Pine II and James H. Gilmore. - Boston, MA Harvard Business School Press c1999. - xii, 254 p. ill.

Includes bibliographical references and index.

0875848192


Product management
Customer services
Diversification in industry.

HF5415.15 / .P56 1999
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