The experience economy
Pine, B. Joseph.
The experience economy work is theatre & every business a stage : goods & services are no longer enough B. Joseph Pine II and James H. Gilmore. - Boston, MA Harvard Business School Press c1999. - xii, 254 p. ill.
Includes bibliographical references and index.
0875848192
Product management
Customer services
Diversification in industry.
HF5415.15 / .P56 1999
The experience economy work is theatre & every business a stage : goods & services are no longer enough B. Joseph Pine II and James H. Gilmore. - Boston, MA Harvard Business School Press c1999. - xii, 254 p. ill.
Includes bibliographical references and index.
0875848192
Product management
Customer services
Diversification in industry.
HF5415.15 / .P56 1999