Business market management
Anderson, James C.
Business market management understanding, creating, and delivering value James C. Anderson, James A. Narus. - Upper Saddle River, NJ Prentice-Hall, Inc. 1999. - xvii, 430 p. ill.
Includes bibliographical references and index.
0135226570 (alk paper) :
Industrial marketing
HF 5415.1263 / .A53 1999
Business market management understanding, creating, and delivering value James C. Anderson, James A. Narus. - Upper Saddle River, NJ Prentice-Hall, Inc. 1999. - xvii, 430 p. ill.
Includes bibliographical references and index.
0135226570 (alk paper) :
Industrial marketing
HF 5415.1263 / .A53 1999