Experiential marketing
Schmitt, Bernd.
Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands by Bernd H. Schmitt. - New York Free Press c1999. - xix, 280 p. ill. 24 cm.
Includes bibliographical references (p. 255-265) and index.
0684854236 :
Brand name products--marketing.
Corporate image
HF5415.13 / .S343 1999
Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands by Bernd H. Schmitt. - New York Free Press c1999. - xix, 280 p. ill. 24 cm.
Includes bibliographical references (p. 255-265) and index.
0684854236 :
Brand name products--marketing.
Corporate image
HF5415.13 / .S343 1999