Experiential marketing

Schmitt, Bernd.

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands by Bernd H. Schmitt. - New York Free Press c1999. - xix, 280 p. ill. 24 cm.

Includes bibliographical references (p. 255-265) and index.

0684854236 :


Brand name products--marketing.
Corporate image

HF5415.13 / .S343 1999
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