Marketing management
Dalrymple, Douglas J.
Marketing management text and cases Douglas J. Dalrymple, Leonard . Parsons. - 7th ed. - New York John Wiley & Sons 2000. - xii, 707 p. ill. 26 cm.
Includes bibliographical references and index.
0471332380
00268990
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / >d32 2000
658.8 / D151m7
Marketing management text and cases Douglas J. Dalrymple, Leonard . Parsons. - 7th ed. - New York John Wiley & Sons 2000. - xii, 707 p. ill. 26 cm.
Includes bibliographical references and index.
0471332380
00268990
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / >d32 2000
658.8 / D151m7