Vista normal Vista MARC Vista ISBD

Schreiber, Alfred L.

Lifestyle and event marketing building the new customer partnership Alfred L. Schreiber, with Barry Lenson. - New York McGraw-Hill c1994. - xvi, 263 p. 24 cm.

Spine title: Lifestyle & event marketing.

Includes bibliographical references (p. 249-258) and index.

ISBN: 0070561532 (acid-free, recycyled paper) 24.95

LCCN: 93040818

Subjects--Topical Terms:
Public relations--Corporations--United States.
Customer relations--United States.
Corporate sponsorship--United States.
Advocacy advertising--United States.
Issues management--United States.

LC Class. No.: HD59.6.U6 / S37 1994

Dewey Class. No.: 659